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Underrated clothing brands

Underrated clothing brands you should know

You already know the hype brands. The smarter buys are lesser-known independent makers with better quality, more character and no resale circus. These are the underrated clothing brands worth your money.

Quick answer: Start with Service Works, Corridor NYC, Palmes and Stan Ray. Take the free 2-minute style quiz to see which fit your style, or read on for the full list.
Brands worth knowing

Service Works

Est. 2014 · Glasgow, UK

Service Works is a Glasgow-based label rooted in functional workwear. Its canvas trousers, chore coats, and camp-collar shirts are made to last, for people who want utility with understated cool.

Trousers · $120

Corridor NYC

Est. 2014 · New York, NY

Corridor NYC is a New York brand making pattern-forward clothing. Its camp shirts and tailored trousers sit between prep and downtown cool, often in Japanese fabrics with artisanal construction.

Camp Shirts · $175

Palmes

Est. 2018 · Copenhagen, Denmark

Palmes is a Copenhagen brand that takes tennis and leisurewear culture in a Scandinavian minimalist direction. Its clean-cut shirts, hoodies, and accessories have a devoted following in the fashion-sport crossover.

Tennis Shirts · $110Trousers · $145

Stan Ray

Est. 1980 · Atlanta, GA

Stan Ray is an American workwear brand that makes durable clothing rooted in military and occupational traditions. Its painter pants and chore coats are staples of the fashion-adjacent workwear revival.

Painter Pants · $115Shirts · $165

Études

Est. 2012 · Paris, France

Études is a Paris-based studio producing fashion, publications, and art objects with a European intellectual edge. Its garments often carry literary references and graphic patches, and suit people who see dressing as discourse.

Jackets · $490

Free & Easy

Est. 2013 · Los Angeles, CA

Free & Easy is an LA-based brand built around a 'Don't Trip' philosophy, making laid-back, sun-bleached streetwear. Its heavyweight basics and washed fleeces are cult favorites.

Crewnecks · $88Sweatpants · $72

Krost

Est. 2019 · New York, NY

Krost is a New York label by Samuel Krost that mixes classic American preppy codes with contemporary streetwear. Its patchwork knits and collegiate-inspired outerwear suit people who grew up between The Ivy and the skatepark.

Fleece Jackets · $198Sweaters · $245

Colorful Standard

Est. 2017 · Copenhagen, Denmark

Colorful Standard is a Danish brand that uses organic cotton and responsible production. It makes clean, vivid basics, from sweatshirts to tees, for minimalist dressers who care how clothes are made.

Crewnecks · $119

Underrated clothing brands you should know

Underrated clothing brands are lesser-known independent labels that offer strong quality and design without the hype or markup of mainstream names.

Underrated clothing brands you should know?

Underrated clothing brands are lesser-known independent labels that offer strong quality and design without the hype or markup of mainstream names.

What are the best underrated clothing brands?

This guide features Service Works, Corridor NYC, Palmes, Stan Ray, Études, Vale, Free & Easy and Krost. Take the 2-minute quiz to see which fit your style and budget.

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