A free style quiz that finds your brands

Fit Web matches you to clothing brands. You answer seven questions about your style, budget, colors, the occasions you dress for, fit and how you shop. Fit Web scores every piece in the catalog against your answers and shows you the ones that fit.

What is on the site

The style quiz is the core. Around it sit guides to each aesthetic, such as streetwear, preppy and minimalist, lists of brands to know, pages on alternatives to expensive labels, and a journal of longer style guides.

How brands get on the site

The catalog is picked by hand and mixes independent labels with established ones. Every brand links to its own store or to a retailer that sells it, and you buy there. Fit Web does not sell clothing or hold stock. Prices and availability are set by the brand and can change.

How the site makes money

Fit Web is free to use. Some Shop links are affiliate links, so the site earns a commission if you buy after clicking, at no extra cost to you. Many links earn nothing. No brand has paid to be listed, and any paid placement would be labeled "Sponsored." When two brands fit equally, the guides list the one with an affiliate link first. The affiliate disclosure has the details.

Get in touch

Brand partnerships, press or feedback: email partnership@ftweb.shop or use the contact page.