Stüssy
Stüssy is Shawn Stussy's streetwear brand, built on his signature logo. Over four decades it has stayed at the intersection of surf, skate, and hip-hop culture.
Graphic Tees · $48Polos · $95
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Cult clothing brands
Cult clothing brands you should know
Some brands come with sell-out drops, devoted communities and a look people recognize on sight. These are the cult clothing brands shaping how Gen Z dresses.
Quick answer: Start with Stüssy, Brain Dead, Aimé Leon Dore and Madhappy. Take the free 2-minute style quiz to see which fit your style, or read on for the full list.
Brands worth knowing
Brain Dead
An independent label featured in our streetwear edit.
Sweaters · $95
Aimé Leon Dore
Aimé Leon Dore (ALD) is a Queens-born label by Teddy Santis, mixing New York street culture with Mediterranean sensibility and classic sportswear. It has a flagship on Mulberry Street and collabs with New Balance.
Shorts · $195Varsity Jackets · $595
Madhappy
Madhappy is a mental health-focused lifestyle brand that makes premium basics and collaborations, known for optimistic messaging and fleece. It has built a community around well-being and self-expression.
Hoodies · $148Crewnecks · $168
Telfar
Telfar makes the vegan-leather Shopping Bag, nicknamed the 'Bushwick Birkin', and sells luxury as something for everyone.
Shopping Bags · $200
Denim Tears
Denim Tears is Tremaine Emory's label, which uses fashion to explore Black American history and identity. Collections draw on African textiles and civil rights iconography.
Jeans · $325
Noah NYC
Noah NYC is an independent label founded by former Supreme creative director Brendon Babenzien. It blends surf, punk, preppy, and sportswear, and is vocal about ethics and sustainability.
Bomber Jackets · $248Tees · $68
Awake NY
Awake NY is a New York label founded by Angelo Baque, rooted in Latino culture and skateboarding. It makes clean, graphic-forward pieces that reflect NYC street culture.
Crewnecks · $120
Cult clothing brands you should know
Cult clothing brands have intense, loyal followings. Many built them on limited drops, strong identity and community instead of traditional advertising.
Cult clothing brands you should know?
Cult clothing brands have intense, loyal followings. Many built them on limited drops, strong identity and community instead of traditional advertising.
What are the best cult clothing brands?
This guide features Stüssy, Brain Dead, Aimé Leon Dore, Madhappy, Telfar, Denim Tears, Noah NYC and Awake NY. Take the 2-minute quiz to see which fit your style and budget.
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