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Independent fashion brands

The best independent fashion brands

Independent fashion brands put original design and ethics ahead of mass production. Supporting them means better-made clothes and pieces fewer people own. These are the indie labels we rate most.

Quick answer: Start with Pangaia, Christy Dawn, Noah NYC and Colorful Standard. Take the free 2-minute style quiz to see which fit your style, or read on for the full list.
Brands worth knowing

Pangaia

Est. 2018 · London, UK

Pangaia is a material science company and fashion brand making sustainable alternatives to conventional fabrics. Its signature puffer hoodies are dyed with wildflowers and made from recycled materials.

Hoodies · $190Track Pants · $180

Christy Dawn

Est. 2013 · Los Angeles, CA

Christy Dawn is a slow-fashion brand based in LA, making romantic, vintage-inspired dresses and separates from deadstock and regenerative cotton.

Dresses · $268Blouses · $188

Noah NYC

Est. 2015 · New York, NY

Noah NYC is an independent label founded by former Supreme creative director Brendon Babenzien. It blends surf, punk, preppy, and sportswear, and is vocal about ethics and sustainability.

Bomber Jackets · $248Tees · $68

Colorful Standard

Est. 2017 · Copenhagen, Denmark

Colorful Standard is a Danish brand that uses organic cotton and responsible production. It makes clean, vivid basics, from sweatshirts to tees, for minimalist dressers who care how clothes are made.

Crewnecks · $119

Études

Est. 2012 · Paris, France

Études is a Paris-based studio producing fashion, publications, and art objects with a European intellectual edge. Its garments often carry literary references and graphic patches, and suit people who see dressing as discourse.

Jackets · $490

House of Sunny

Est. 2010 · London, UK

House of Sunny is a British brand known for colorful knitwear and a retro-futuristic Y2K look. Its playful, body-conscious designs suit people who want bold color and nostalgic silhouettes.

Dresses · $285Knitwear · $195

Awake NY

Est. 2012 · New York, NY

Awake NY is a New York label founded by Angelo Baque, rooted in Latino culture and skateboarding. It makes clean, graphic-forward pieces that reflect NYC street culture.

Crewnecks · $120

Denim Tears

Est. 2019 · Los Angeles, CA

Denim Tears is Tremaine Emory's label, which uses fashion to explore Black American history and identity. Collections draw on African textiles and civil rights iconography.

Jeans · $325

The best independent fashion brands

Independent fashion brands are self-owned labels outside any large conglomerate, known for original design and smaller runs.

The best independent fashion brands?

Independent fashion brands are self-owned labels outside any large conglomerate, known for original design and smaller runs.

What are the best independent fashion brands?

This guide features Pangaia, Christy Dawn, Noah NYC, Colorful Standard, Études, House of Sunny, Awake NY and Denim Tears. Take the 2-minute quiz to see which fit your style and budget.

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