Gramicci
Gramicci began as an outdoor brand for rock climbers. Its G-shorts and shell pants sit where outdoor utility meets Japanese streetwear, and hikers and skaters wear them.
Techwear puts function first: weatherproof shells, technical fabrics and utility pockets in a sleek, often monochrome silhouette. Think outdoor performance gear built for the city. The brands below get the engineering and the style right.
Gramicci began as an outdoor brand for rock climbers. Its G-shorts and shell pants sit where outdoor utility meets Japanese streetwear, and hikers and skaters wear them.
Prada is an Italian luxury house that makes clean-lined clothes and re-nylon pieces with a subversive streak.
Moncler makes alpine down jackets and sells them as luxury, pairing technical performance with fashion-week collaborations through its Genius program.
Under Demna, Balenciaga makes clothes with extreme proportions and dystopian styling, plus sneakers that changed what luxury looks like.
Stone Island makes technical menswear marked by a compass badge, using dyed fabrics and military research. It has a cult following from the terraces to streetwear.
Arc'teryx builds technical shells in Coastal British Columbia, and gorpcore dressers wear them in cities as much as on mountains.
The North Face makes expedition gear: the Nuptse puffer, fleece, and shells, worn on summits and in the street.
Patagonia makes outdoor gear and built-to-last basics, including fleece and baggies, and pairs them with environmental activism.
Techwear is performance-driven fashion made from technical, weather-resistant fabrics, in utilitarian, often monochrome designs.
Techwear is performance-driven fashion made from technical, weather-resistant fabrics, in utilitarian, often monochrome designs.
Techwear labels on Fit Web include Gramicci, Prada, Moncler, Balenciaga, Stone Island, Arc'teryx, The North Face and Patagonia. Take the 2-minute quiz to see which ones fit your style and budget.
One email a month with the labels we added and the guides we published.
Take the 2-minute quiz. It matches you to brands by your style and budget.
Get my edit →