Awake NY
Awake NY
Awake NY, founded by Angelo Baque, is a New York-based label rooted in Latino culture and skateboarding. The brand offers clean, graphic-forward pieces that reflect the diversity and spirit of NYC street culture.
Crewnecks · $120
Home / Preppy brands
Preppy clothing brands
The best preppy clothing brands
Preppy style takes Ivy League and country-club codes — rugby stripes, blazers, knit polos and chinos — and reworks them with a modern, often downtown twist. It's polished without trying too hard. Here are the brands reinventing prep for a new generation.
⚡ Quick answer: Awake NY, Rowing Blazers, Sporty & Rich and Aimé Leon Dore are among the best picks in this guide. Take the 2-minute quiz to see which match your style — or read on for the full list.
Preppy brands worth knowing
Rowing Blazers
Rowing Blazers
Rowing Blazers reinterprets classic preppy and athletic aesthetics with a witty, irreverent lens. Founded by Jack Carlson, the brand draws from vintage Ivy League, British rowing, and international sportswear traditions to create unique, conversation-starting pieces.
Rugby Shirts · $225Blazers · $485
Sporty & Rich
Sporty & Rich
Sporty & Rich started as a mood-board magazine before evolving into one of the most imitated aesthetics in contemporary fashion. Emily Oberg's brand channels clean, wellness-coded sportswear through a vintage American country club filter.
Shorts · $115Hoodies · $145
Aimé Leon Dore
Aimé Leon Dore
Aimé Leon Dore (ALD) is a Queens-born label by Teddy Santis that blends New York street culture with Mediterranean sensibility and classic sportswear references. Their flagship on Mulberry Street is a destination in itself, and their New Balance collabs are legendary.
Shorts · $195Varsity Jackets · $595
Krost
Krost
Krost is a New York label by Samuel Krost that merges classic American preppy codes with contemporary streetwear sensibility. Their signature patchwork knits and collegiate-inspired outerwear speak to a generation that grew up between The Ivy and the skatepark.
Fleece Jackets · $198Sweaters · $245
Stüssy
Stüssy
Stüssy is the original streetwear brand — Shawn Stussy's signature became one of the most recognizable logos in fashion. Spanning four decades, the brand has remained at the intersection of surf, skate, hip-hop, and global youth culture.
Polos · $95
Noah NYC
Noah NYC
Noah NYC is an independent label founded by former Supreme creative director Brendon Babenzien. The brand blends surf, punk, preppy, and sportswear into a cohesive, principled aesthetic backed by vocal commitments to ethics and sustainability.
Bomber Jackets · $248Tees · $68
Corridor NYC
Corridor NYC
Corridor NYC is a New York brand that makes refined, pattern-forward clothing for the thoughtful dresser. Their camp shirts and tailored trousers sit at the intersection of prep and downtown cool, often featuring Japanese fabrics and artisanal construction.
Camp Shirts · $175
Palmes
Palmes
Palmes is a Copenhagen brand that reinterprets tennis and leisure-wear culture through a Scandinavian minimalist lens. Their clean-cut shirts, hoodies, and accessories have earned a devoted following in the fashion-sport crossover space.
Tennis Shirts · $110Trousers · $145
Chanel
Chanel
Chanel is the definitive French luxury house, famed for tweed jackets, timeless tailoring, and the codes Gabrielle Chanel created a century ago. A symbol of elegance that transcends trends.
Jackets · $5200
Dior
Dior
Christian Dior defines modern French couture, from the New Look to today's ready-to-wear. Dior delivers refined silhouettes and craftsmanship for both women and men.
Menswear · $1400
Gucci
Gucci
Gucci is Italy's maximalist powerhouse, blending heritage codes — the GG monogram, web stripe, horsebit — with bold, eclectic design that dominates pop culture.
Handbags · $980
Louis Vuitton
Louis Vuitton
Louis Vuitton is the world's most valuable luxury brand, fusing its travel heritage with directional ready-to-wear that bridges high fashion and streetwear culture.
Handbags · $1600
Miu Miu
Miu Miu
Miu Miu is Prada's younger sister and Gen Z's favorite luxury label — coquettish mini skirts, preppy knits, and playful y2k-tinged collections that sell out instantly.
Bags & Accessories · $1100
Burberry
Burberry
Burberry is British heritage at its most iconic: the trench coat, the check, and 160+ years of outerwear craft reinterpreted for every generation.
Trench & Check · $1900
Ralph Lauren
Ralph Lauren
Ralph Lauren is American preppy, period — polo shirts, oxford cloth, and Ivy League style built into a global lifestyle empire.
Polos · $125
Tommy Hilfiger
Tommy Hilfiger
Tommy Hilfiger's red, white and blue prep was a 90s hip-hop staple and remains a classic for bold, casual American style.
Clothing & Accessories · $90
Lacoste
Lacoste
Founded by tennis legend René Lacoste, the crocodile polo defined sport-meets-style and remains a tennis-club classic.
Polos · $110
Coach
Coach
Coach is American leather heritage in full revival — Tabby bags and Brooklyn-cool campaigns have made it Gen Z's favorite accessible luxury.
Bags · $295
More preppy labels on Fit Web
What is preppy fashion?
Preppy fashion draws on collegiate and Ivy League traditions — rugby shirts, blazers, knitwear and tailored basics — styled with a contemporary edge.
What is preppy fashion?
Preppy fashion draws on collegiate and Ivy League traditions — rugby shirts, blazers, knitwear and tailored basics — styled with a contemporary edge.
What are the best preppy brands?
Awake NY, Rowing Blazers, Sporty & Rich, Aimé Leon Dore, Krost, Stüssy, Noah NYC, Corridor NYC are among the preppy labels featured on Fit Web. Take the free 2-minute style quiz to see which ones match your vibe and budget.
Find the preppy brands made for you
Take the 2-minute style quiz and get a personalized edit matched to your vibe, budget and the way you actually dress.
Get my edit →Explore by style