Awake NY
Awake NY is a New York label founded by Angelo Baque, rooted in Latino culture and skateboarding. It makes clean, graphic-forward pieces that reflect NYC street culture.
Crewnecks · $120
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Preppy clothing brands
The best preppy clothing brands
Preppy style borrows Ivy League and country-club codes: rugby stripes, blazers, knit polos and chinos. These brands rework them with a modern, often downtown twist that looks polished without trying too hard.
Quick answer: Start with Awake NY, Rowing Blazers, Sporty & Rich and Aimé Leon Dore. Take the free 2-minute style quiz to see which one fits you, or read on for the full list.
Preppy brands worth knowing
Rowing Blazers
Rowing Blazers is a preppy label founded by Jack Carlson. It draws on vintage Ivy League, British rowing, and international sportswear to make pieces with a witty, irreverent edge.
Rugby Shirts · $225Blazers · $485
Sporty & Rich
Sporty & Rich is Emily Oberg's brand of clean, wellness-coded sportswear with a vintage American country club look. It started as a mood-board magazine.
Shorts · $115Hoodies · $145
Aimé Leon Dore
Aimé Leon Dore (ALD) is a Queens-born label by Teddy Santis, mixing New York street culture with Mediterranean sensibility and classic sportswear. It has a flagship on Mulberry Street and collabs with New Balance.
Shorts · $195Varsity Jackets · $595
Krost
Krost is a New York label by Samuel Krost that mixes classic American preppy codes with contemporary streetwear. Its patchwork knits and collegiate-inspired outerwear suit people who grew up between The Ivy and the skatepark.
Fleece Jackets · $198Sweaters · $245
Stüssy
Stüssy is Shawn Stussy's streetwear brand, built on his signature logo. Over four decades it has stayed at the intersection of surf, skate, and hip-hop culture.
Polos · $95
Noah NYC
Noah NYC is an independent label founded by former Supreme creative director Brendon Babenzien. It blends surf, punk, preppy, and sportswear, and is vocal about ethics and sustainability.
Bomber Jackets · $248Tees · $68
Corridor NYC
Corridor NYC is a New York brand making pattern-forward clothing. Its camp shirts and tailored trousers sit between prep and downtown cool, often in Japanese fabrics with artisanal construction.
Camp Shirts · $175
Palmes
Palmes is a Copenhagen brand that takes tennis and leisurewear culture in a Scandinavian minimalist direction. Its clean-cut shirts, hoodies, and accessories have a devoted following in the fashion-sport crossover.
Tennis Shirts · $110Trousers · $145
Chanel
Chanel is a French luxury house known for tweed jackets and tailoring built on codes Gabrielle Chanel created a century ago.
Jackets · $5200
What is preppy fashion?
Preppy fashion draws on collegiate and Ivy League traditions: rugby shirts, blazers and knitwear, styled for today.
What is preppy fashion?
Preppy fashion draws on collegiate and Ivy League traditions: rugby shirts, blazers and knitwear, styled for today.
What are the best preppy brands?
Preppy labels on Fit Web include Awake NY, Rowing Blazers, Sporty & Rich, Aimé Leon Dore, Krost, Stüssy, Noah NYC and Corridor NYC. Take the 2-minute quiz to see which ones fit your style and budget.
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