Aritzia owns the elevated-everyday wardrobe for a lot of Gen Z — but it's not the only option. For the same clean, put-together basics and going-out pieces with more personality, try these.
House of Sunny is a British brand known for its colorful knitwear and retro-futuristic Y2K aesthetic. Their playful, body-conscious designs have become a staple of fashion-forward dressers who want bold color and nostalgic silhouettes.
Sporty & Rich started as a mood-board magazine before evolving into one of the most imitated aesthetics in contemporary fashion. Emily Oberg's brand channels clean, wellness-coded sportswear through a vintage American country club filter.
Christy Dawn is a slow-fashion pioneer making romantic, vintage-inspired dresses and separates from deadstock and regenerative cotton. Based in LA, the brand has become synonymous with sustainable femininity and the farm-to-closet movement.
Colorful Standard is a Danish brand committed to organic cotton and responsible production. Their wide range of clean, vividly coloured basics — from sweatshirts to tees — have made them a go-to for minimalist dressers who care about what they wear and how it's made.
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