Madhappy
Madhappy is a mental health-focused lifestyle brand that makes premium basics and collaborations, known for optimistic messaging and fleece. It has built a community around well-being and self-expression.
Hoodies · $148Crewnecks · $168
Home / Essentials alternatives
Essentials alternatives
Fear of God Essentials alternatives
Essentials made the oversized, tonal, logo-light hoodie a uniform. These labels give you heavyweight fleece and relaxed fits in muted colors, without the hype tax.
Quick answer: Start with Madhappy, Free & Easy, Cole Buxton and Colorful Standard. Take the free 2-minute style quiz to see which one fits you, or read on for the full list.
Better-value brands we’d buy
Free & Easy
Free & Easy is an LA-based brand built around a 'Don't Trip' philosophy, making laid-back, sun-bleached streetwear. Its heavyweight basics and washed fleeces are cult favorites.
Crewnecks · $88Sweatpants · $72
Cole Buxton
Our minimalist guide features this independent label.
Sweats · $165
Colorful Standard
Colorful Standard is a Danish brand that uses organic cotton and responsible production. It makes clean, vivid basics, from sweatshirts to tees, for minimalist dressers who care how clothes are made.
Crewnecks · $119
Pangaia
Pangaia is a material science company and fashion brand making sustainable alternatives to conventional fabrics. Its signature puffer hoodies are dyed with wildflowers and made from recycled materials.
Hoodies · $190Track Pants · $180
Vale
Our streetwear guide features this independent label.
Hoodies · $110
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