Palmes
Palmes is a Copenhagen brand that takes tennis and leisurewear culture in a Scandinavian minimalist direction. Its clean-cut shirts, hoodies, and accessories have a devoted following in the fashion-sport crossover.
Blokecore is the football-fan look of retro jerseys, wide-leg trousers and terrace-ready trainers, and it's everywhere ahead of the 2026 World Cup. The brands below nail the off-pitch half of the outfit.
Palmes is a Copenhagen brand that takes tennis and leisurewear culture in a Scandinavian minimalist direction. Its clean-cut shirts, hoodies, and accessories have a devoted following in the fashion-sport crossover.
Sporty & Rich is Emily Oberg's brand of clean, wellness-coded sportswear with a vintage American country club look. It started as a mood-board magazine.
Gramicci began as an outdoor brand for rock climbers. Its G-shorts and shell pants sit where outdoor utility meets Japanese streetwear, and hikers and skaters wear them.
Stüssy is Shawn Stussy's streetwear brand, built on his signature logo. Over four decades it has stayed at the intersection of surf, skate, and hip-hop culture.
Carhartt Work In Progress is the European offshoot of American workwear maker Carhartt. It reworks chore coats, dungarees, and canvas pants for streetwear, and skate and music crowds wear it worldwide.
Noah NYC is an independent label founded by former Supreme creative director Brendon Babenzien. It blends surf, punk, preppy, and sportswear, and is vocal about ethics and sustainability.
Awake NY is a New York label founded by Angelo Baque, rooted in Latino culture and skateboarding. It makes clean, graphic-forward pieces that reflect NYC street culture.
Blokecore is a streetwear aesthetic built around vintage football shirts, relaxed trousers or jeans and retro trainers. It borrows the everyday style of the terraces.
Blokecore is a streetwear aesthetic built around vintage football shirts, relaxed trousers or jeans and retro trainers. It borrows the everyday style of the terraces.
This guide features Palmes, Sporty & Rich, Gramicci, Stüssy, Carhartt WIP, Noah NYC and Awake NY. Take the 2-minute quiz to see which fit your style and budget.
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